Growing up Filipino, ube was never just a flavor.

It was birthdays, family gatherings, merienda after school, and desserts made by our lolas. It was the deep purple color, the naturally sweet taste, and the feeling of home.

But when we looked for ube products abroad, we kept finding the same thing: powders filled with sugar, artificial coloring, and flavors that didn't taste anything like real ube.

So we decided to create something different.

UBELLE was built to bring authentic Filipino ube to people who want the real thing.

We source our ube directly from farmers in the Philippines, where purple yam has been grown for generations. Instead of mass-producing a cheap powder, we focus on quality, authenticity, and preserving the true flavor of Filipino ube.

No fake purple. No added sugar. No fillers.

Just real ube, grown in the Philippines and made to be enjoyed anywhere in the world.

Whether you grew up with ube or you're trying it for the first time, we want every scoop to feel special.

Because UBELLE isn't just about a product.
It's about sharing a part of Filipino culture, supporting farmers back home, and making sure the real taste of ube is never lost.